WLM Build Plan — Tools & Assets
The Well Loved Movement · coachmarlena.org

Tools & Assets Build Plan

Updated March 2026 · Prioritized by business impact
Live / Deployed
Ready to Deploy
In Progress
Concept / Not Started
9
Total Assets
2
Live
3
Ready to Deploy
3
In Progress
1
Concept
1
Revenue Command Center (RCC)
Client pipeline · Payment tracking · Revenue goals · Call outcomes
Ready to Deploy

What it is

Dual-dashboard system with Content → Cash Pipeline and full Revenue Command Center. Tracks clients, call pipeline with your actual outcome language, payment schedules, MoM revenue, and content attribution badges (TikTok, Email, Workshop, etc.).

Where it lives

coachmarlena.org/revenue-dashboard Elementor HTML widget

Files: revenue-command-center-FINAL-CLEAN.html · GoogleAppsScript-updated.js

What's done ✓

  • Full dashboard build complete
  • Caching / Elementor bug resolved
  • Mobile responsiveness fixed
  • Call outcome language customized
  • Content attribution badges added

Next Steps to Go Live

  • 1
    Deploy updated Google Apps Script (new deployment URL needed)
  • 2
    Paste new Script URL into RCC setup screen
  • 3
    Enter clean data — Q1 clients, payments, call log
  • 4
    Purge LiteSpeed Cache after pasting updated HTML
  • 5
    Test: add a client, log a payment, verify goal bars update
  • 6
    Set $25K quarterly / $100K annual goals in dashboard
2
Marriage Readiness Quiz
Website quiz · Scored tiers · Personalized CTA · Lead qualifier
Ready to Deploy

What it is

Fully interactive scored quiz with navy/gold branding, one-question-at-a-time flow, animated score reveal, and 4 result tiers (Foundation → Wife-Ready). Routes women to coaching call or Marriage Readiness Diagnostic based on score. Embed-ready for Elementor.

Current State

Prototype built with 5 sample questions and 4 scored tiers. Needs your real quiz content (questions, answer options, point values, result copy) swapped in before deployment.

Next Steps

  • 1
    Send your actual quiz questions + answer options
  • 2
    Assign point values to each answer
  • 3
    Write result copy for each tier (2–3 sentences in your voice)
  • 4
    Set CTA links (Calendly URL + diagnostic purchase link)
  • 5
    Rebuild with real content → test full flow
  • 6
    Embed on website as standalone page or Elementor block

Business Impact

Qualifies strangers into warm leads automatically. Segments your audience by readiness level. Removes the "cold booking" problem — women arrive at your calendar already pre-sold on their own gap.

3
Marriage Readiness Diagnostic
$297 digital product · iPEC + dating pattern assessment · 90-day plan
In Progress

What it is

A $297 digital assessment combining your iPEC Energy Leadership Assessment with a 60–70 question dating pattern evaluation. Delivers immediate clarity + a personalized 90-day breakthrough plan. Positioned as a next step after the quiz for mid-score women.

Current State

Concept fully defined. Funnel positioning mapped (quiz → diagnostic → coaching call). Product framework and customer journey documented. Build not yet started.

Next Steps

  • 1
    Finalize the 60–70 questions (pull from iPEC + your framework)
  • 2
    Build HTML interactive assessment OR PDF + score sheet version
  • 3
    Write 90-day plan template for each result tier
  • 4
    Set up Payhip or Stripe product listing at $297
  • 5
    Connect quiz CTA to product purchase page
  • 6
    Test full purchase → delivery flow

Business Impact

Creates a revenue bridge between freebie and $3,997 coaching. At 10 sales/month = $2,970 MRR from a single digital product. Also qualifies buyers as warm prospects for 1:1.

4
Future Husband Blueprint — Opt-In Page
Lead magnet · Email list builder · Elementor-ready HTML
Ready to Deploy

What it is

Standalone HTML opt-in page in navy/gold/cream branding. Video appears after download click to protect conversion. Includes 5-point blueprint preview, name/email form, instant download reveal, and soft coaching CTA.

What Still Needs Adding

Two placeholder items remain: your video embed (intro or testimonial) and the actual PDF download URL. Everything else is complete.

Next Steps

  • 1
    Upload Blueprint PDF and get the download URL
  • 2
    Record or select video → get embed code
  • 3
    Swap placeholders in HTML file
  • 4
    Connect email form to MailerLite list
  • 5
    Publish as Elementor page and test opt-in → delivery

Business Impact

Top of funnel. Grows your email list with marriage-minded women. Entry point to nurture sequence leading to coaching call or diagnostic purchase.

5
The Exclusive Test (Low-Ticket $27 Product)
Ad traffic · Lead qualifier · Stripe/Payhip · 3-phase scorecard
In Progress

What it is

A $27 decision framework workbook + flag scorecard + video bundle helping women identify serious men early. 3-phase structure with green/yellow/red flag scoring, reflection prompts, and a coaching CTA. Designed as a qualified lead machine for ad traffic.

Current State

Full product outline built as a Word document. Product name still undecided (contenders: "The Exclusive Test," "The 90-Day Husband Test," "The He's Serious Test"). Ad platform strategy mapped (Meta vs TikTok).

Next Steps

  • 1
    Finalize product name
  • 2
    Convert Word outline to designed PDF or HTML tool
  • 3
    Record 3 short phase training videos
  • 4
    Set up Payhip product at $27 with 7-day email backend
  • 5
    Write 7-day post-purchase email sequence (to coaching CTA)
  • 6
    Test purchase → delivery → email sequence
  • 7
    Run first paid ad (TikTok or Meta) to sales page

Business Impact

Functions as a qualified lead machine — not a profit center. Real return is coaching conversions from the 7-day email backend. At 100 buyers/month, the email sequence becoming your primary discovery call feeder changes your trajectory.

6
Stranger to Client Course
8-module HTML course · Lead gen training for Marlena · Interactive
In Progress

What it is

An 8-module interactive HTML course ("Stranger to Client in Half the Time") teaching lead generation and conversion. Built in navy/gold/cream with Georgia and Jost fonts. Includes frameworks, scripts, reflection prompts, interactive checklists, and a progress tracker. Drawn from Myron Golden, Rachel Rodgers, and Sabrina Zohar methodologies.

Current State

All 8 modules built. Final pending item: save/download functionality for typed reflection answers (auto-save to browser storage + PDF download button). Confirmation to rebuild pending from prior chat.

Next Steps

  • 1
    Confirm rebuild with save/download functionality
  • 2
    Rebuild with auto-save (localStorage) + PDF export button
  • 3
    Test save, reload, and export on desktop + mobile
  • 4
    Use course actively — implement one module per week

Purpose

This is for YOU — building your own lead generation mastery. Not a client-facing product. Completing and implementing it directly impacts sales call volume (current: ~2/month, target: 4–5/month).

7
S.H.I.T. Self-Coaching Tool
Client between-session tool · Shame · Hurt · Insecurities · Triggers
Live

What it is

Simplified HTML self-coaching check-in for clients to use between sessions. Four sections (Shame, Hurt, Insecurities, Triggers) with 1–3 intensity scale, one reflection prompt, and one reframe question each. Includes weekly commitments, self-acknowledgment, and Proverbs 31:25 anchor. Print-to-PDF save option. Auto-fills date.

Current State

Built and complete. Simplified version created specifically for client Beatrice after original version was too in-depth. Navy/gold branding applied.

Next Steps

  • 1
    Send to active clients as between-session resource
  • 2
    Optionally: create a "deeper" version for more advanced clients
  • 3
    Consider hosting on a protected page for easy client access

Purpose

Keeps clients engaged and self-aware between coaching sessions. Reduces the "I forgot what we worked on" problem. Reinforces your framework in their daily life.

8
Online Introductions Worksheet
Dating app strategy · The Barbershop concept · Intro formula · HTML + DOCX + PDF
Live

What it is

Teaching worksheet for online dating strategy across 7 sections: memorable traits, hobbies, desired dates, the type of man she attracts, breadcrumb phrases, The Barbershop concept, and the 3-part Introduction Statement formula. Fully mobile-responsive with auto-growing text fields and 4 action buttons (Copy, Print, Save as PDF, Download).

Formats Delivered

Interactive HTML Editable DOCX Print-ready PDF

Next Steps

  • 1
    Use in client sessions as a live working tool
  • 2
    Consider bundling into Chronically Single group program
  • 3
    Option: add to digital product shop as a standalone resource

Purpose

Helps clients present themselves compellingly on dating apps. Introduces The Barbershop framework. Introduction Statement formula teaches women to hand men a plan, shifting the dynamic.

9
The Presence Method (AI Coaching Tool)
AI-powered · 6 relationship stages · Coach Marlena voice · Prototype built
Concept / Paused

What it is

AI-powered conversation coaching platform teaching women how to connect across 6 relationship stages (Introduction, Texting/DMs, First Call, First Dates, Honeymoon, Reality). Client selects stage, describes situation, receives coaching in Coach Marlena's voice with named scripts and a "Presence Reminder." Brand voice: wise older sister — warm, real, a little funny.

Current State

Two HTML prototypes built (TikTok-style insight feed + full AI coaching tool). Paused on architecture question: how to feed your real philosophies and frameworks into the tool without losing context. Claude Projects identified as the solution.

Next Steps

  • 1
    Set up a Claude Project — upload book, slides, scripts as knowledge
  • 2
    Complete Coach Marlena Doctrine document (interview-style session)
  • 3
    Write project system prompt capturing your voice + frameworks
  • 4
    Test AI responses against real client scenarios
  • 5
    Decide: client-facing product vs. internal coaching aid
  • 6
    If client-facing: set pricing and add to product suite

Business Impact

Highest potential — scalable coaching that sounds like you, available 24/7. Ideal as a premium add-on or standalone product. Deprioritized until core revenue infrastructure is live.

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